Technology · Strategy · Results
I digitalise processes for small and medium businesses. Piece by piece, with judgement, until the business runs better than it did.
What I do
Bespoke development
Off-the-shelf tools make you work their way: half of what you pay for is surplus, and the part you actually need is missing. I build the piece that fits your process, not the other way round.
Generic tools do not fail for being small. They fail for being another shape.
An illustration, not a client screenshot.
Automation
Quotes, reminders, sign-ups, reports. Repetitive work does not go away on its own: you define it once, with judgement, and from then on it happens without anyone pushing it.
The first one you define yourself. The rest, you do not.
Put your own numbers in
Per year, by hand
138hours
Automated, it gives back
127hours
The sum, in the open: minutes × times per week × 46 working weeks. 8 % is left for supervision, because automating does not make the work vanish: it stops a person having to do it.
Applied AI
It takes no magic for a system to settle the routine cases and leave you only the ones that need judgement. What it does take is being able to open it up and see what it decided, and under which rule.
It settles the routine on its own. The rest it hands to you, with the reason.
One booking request. Change the conditions.
Confirmed automatically
Returning client, and the diary is free.
Or load an example
Consulting
Most process problems are not fixed by adding tools. They are fixed by looking at them from the right place — and from there, there is almost always less to build than it seemed.
Crossings in view
214
Why a biznaga
A biznaga is assembled by hand, one jasmine at a time, and you cannot really appreciate it until evening falls and the flowers open. Software is the same: nobody sees the work. What people notice is that the business runs better than it did yesterday.
Work
They are not worth the same and I am not going to pretend otherwise. Kukelure shows what I can build; the other two show where I come from.
Booking platform · full design and development
A beauty clinic in Pizarra that arranged every appointment over WhatsApp, one at a time. Today the client sees the real openings and takes the one that suits her; Silvia opens the panel and accepts or declines.
Before this
Corporate site and branding
Management-systems consultancy. Biznaga’s first client: identity, copy, and a page that explains a service which is hard to explain.
VisitWeb development
The website for a Málaga nightlife app, from before the freelance years. I built the website. The product is not mine, and today the app’s owner maintains it.
VisitResults · Kukelure
2 h 05
25 conversations × 5 min
50
in the busiest week
0
the client sees the slot and takes it
These are peak figures reported by the person who built the system, not the output of an analytics tool. They are stated as what they are: the busiest day and the busiest week.
Read the full caseHow I work
Commissioning bespoke software is daunting when you do not know what to expect. Here is what happens, in order, and what comes out of each step.
Half an hour, by phone or wherever suits you. You tell me what is giving you trouble; I tell you whether software fixes it or not. Sometimes it does not.
You come away with
An honest opinion, free and with no strings.
The real processes, not the ones on the org chart. Where time is lost, what gets done twice, and what gets written on a piece of paper nobody can find later.
You come away with
A document with what is surplus and what is missing.
Scope, timeline and price fixed in writing, in phases if the job is large. No open-ended hours and no surprises halfway.
You come away with
A quote you can compare and turn down.
With partial deliveries you can use from the first week. No disappearing for two months and coming back with something that was not it.
You come away with
A working version, and a meeting every fortnight.
Training for whoever will use it, going live, and a support period. After that, maintenance if you want it — and if you do not, the code is yours all the same.
You come away with
Everything working, documented and in your hands.
About me
Biznaga Consulting is a one-person consultancy, and that is an advantage rather than an apology: the person you talk to is the person who writes the code. There is no salesperson promising and a team finding out later.
I work out of Málaga with companies whose processes have outgrown them. Before proposing anything I look at how you actually work, because often enough the problem is not one software can fix — and saying so is part of the job.
My earlier work, my background and my personal contact details live in my portfolio.
View the portfolioFrequently asked
It depends on the scope, which is why you will not find a price list here: it would be made up. What I can commit to is the shape of it — a fixed quote in writing before starting, in phases if the job is large, and no open-ended hours. The first conversation is free.
A specific automation can be weeks. A platform with users, permissions and transactional email is months. The timeline is in the proposal in writing, and you will see working versions long before final delivery.
You do. It is delivered in your repository, documented, with the keys to everything. I do not work with anything that ties you to me: if one day you want to continue with someone else, they can, without starting from scratch.
We talk about it. Small changes go in; anything that moves the scope is quoted separately before it is touched, so nobody discovers the invoice at the end. Working in phases exists precisely for this.
There is a support period included. After that, monthly maintenance if you want it: updates, backups, monitoring and a direct line. If you do not want it, the software is still yours and still working.
No. Remote works just as well, and most meetings are video calls. If you are nearby and would rather meet, even better.
Contact
Tell me what is giving you trouble. No forms, no promises of a reply within 24 hours: you write, and I answer.